Mantis - Umphrey's McGee
Chicago prog rock sextet Umphrey's McGee is trying out a different sort of hype/marketing campaign to move copies of their fifth and latest studio album, Mantis, which came out on Sci Fidelity January 20.
In October, the band announced new and intriguing pre-order promotion: for every X number of copies of Mantis ordered in advance of its release, Y amount of exclusive bonus material would be unlocked. A total of nine levels containing more than 45 unique and previously unreleased audio tracks had the potential to be released. Once the album dropped, every copy sold from January 20 through the rest of the year can unlock even more content -- bonus material, live tracks from the tour, and other goodies. Interested fans are invited to sign up to get text alerts when a new level of content from Mantis has become available.
This past Friday, the band revealed the next part of its Mantis campaign: a virtual tour of live videos hosted at five different websites, with a new one for each day of this week and leading up to the start of their Winter Tour next week. Here's the release details:
In celebration of the release of Mantis, we are excited to announce the first ever Umphrey's McGee Virtual Tour. With a short break before we hit the road again on February 12, we figured we'd give you a taste of what's to come by debuting FIVE different live videos on FIVE different sites - one each day of the week! You will see special performances of some of your favorite songs, including a sneak preview of our Soundstage performance that will premiere on Thursday, 2/5 (check your local listings). These videos are not to be missed and you won't find them anywhere else!
We'll kick things off Monday, February 2 on our own iLike page, and from there we will be hitting sites all over the world wide web for the rest of the week. See below for details. You won't know which video will run when/where, so we hope you'll join us for every "stop" of the virtual tour.
UM Virtual Tour Dates:
Monday 2/2 -- UM iLike Page
Tuesday 2/3 -- Hidden Track
Wednesday 2/4 -- AltSounds
Thursday 2/5 -- WNEW
Friday 2/6 -- Pop Culture Madness! ยป
Videos (in no particular order):
07.30.06 Fuji Rock Festival, Japan -- "Bridgeless"
08.04.06 Lollapalooza, Chicago, IL -- "Higgins"
08.31.08 Red Rocks, Morrison, CO -- "Wappy Sprayberry"
10.28.07 Vegoose, Las Vegas, NV -- "Wizard Burial Ground"
08.21.07 Soundstage -- "Morning Song"For more from Tampa check out Creative Loafing.
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