San Francisco

Apache digs up Boomtown Gems

San Francisco August 29, 2008 | 7:00 AM Categories: Alternative/Punk, New Band Alert, New Releases, Reviews, Upcoming
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Before hearing their debut disc, I expected Apache to sound like their Dude Rock brethren -- aka more fist-shaking, groin-thrusting '70s-styled rock that sounds way better in a live setting than on the stereo. The kind of music that needs a few Budweisers, a dingy stage, and a couple fucking in the bathroom to sound right. Boy, was I wrong.



Yes, the Oakland quartet's Boomtown Gems (released on Birdman Records) sounds like it was recorded in 1974 by Cheetah Chrome. And yes, Apache -- which features members of local DR outfits the Genghis Khan, Parchmen Farm, and the Cuts -- cranks the guitars up to 11 on pretty much every track. That's them breaking bottles in "Crystal Clear," scoring burritos off love-struck chicks on "Charlie (Hot Shot), and shouting out teenage delinquent couplets like "I gotta call up a honey/ Wanna see her underwear/ Mom and Dad they don't understand/ They say, 'Get a job and try to be a man" on "Sugargliding."

But Boomtown Gems is more than Bowery Bummin' -- it's a diamond in the rough. Because Apache plays pop music. Pop like the New York Dolls, pop like T.Rex, pop like the Sweet. Glam, glitter, guitars. Handclaps, hot licks, and a drummer who spanks the skins like Animal from the Muppets. This is a band that not only pays attention to the sounds of the '70s but puts effort into their songwriting. For every salacious metaphor and major chord riff, you also get actual emotion (see "Russian Roulette," in which lead singer Apache murmurs, "It's Saturday night
11 o'clock/ I'll all alone by the telephone/ I'm waiting for her to call on me").

Dude, Apache abides.

Apache plays with Hot Lunch and Buzzer on Thursday, September 18 at Rickshaw Stop

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